Author Profile: Susan Ulery

As founder of Assure Consulting, Susan provides 20+ years of regulatory and manufacturing expertise and dietary supplement regulatory environment understanding.

Assure Consulting reviews and assesses formulas, ingredients, labeling/marketing claims and cGMP compliance processes for natural products and foods. We also analyze trends in regulatory agency enforcement and private litigation. We recommend improvements to achieve and maintain compliance with regulations and to help position products for desired category leadership.


• Product labeling and marketing claims

• Botanicals and whole food supplement expertise

• Product development in support of compliant claims

• Non-GMO and organic certification processes

• cGMP compliance

• Minimizing product liability and regulatory exposure by crafting marketing claims and content for truthfulness, compliance and consumer loyalty growth and support

• Contract negotiation with suppliers

• Legal counsel assistance with strategy implementation and optimization of your operations, products, labels and marketing materials